Do you realize that it can cost more than ten times as much to acquire a new client as it does to sell to an existing client? This is where most businesses waste the greatest sums of money. Let us turn this around for you and expand your client base…COST EFFECTIVELY!

Customer acquisition is not as hard as it seems. There are many simple things that can greatly enhance your success in attracting new prospects and converting them to new clients. Building trust is the name of the game and it's quite methodical if you know the rules. As usual, however, the devil is in the details.

Contrary to common business belief and action, marketing is a lot more than just advertising and promotion. Great marketing touches and optimizes all aspects of your business. If you really want to experience strong growth, you will likely need to make changes to your business across the board. But don't be alarmed. Many marketing driven changes can be quite minor and still have major impact on your business success. Other changes may also come into play such as how you distribute products and services. You may even have to modify your product / service offerings themselves. Such changes can be more significant, but so too will be the returns. Good numbers don't lie. And changes should only be made if the results are tangible and measurable. Don't let anyone tell you otherwise. We have seen the results of open-ended marketing. It isn't pretty. Contact us today to see what we mean.

Pervasive marketing, that's where the power is. Here are the major elements that comprise a successful customer acquisition program and that will skyrocket your business to new heights:

1) Market definition
2) Differentiation strategy / USP / KSD
3) Positioning strategy within target niche markets
4) Offer conceptualization
5) Test development and implementation
5) Customer message generation
6) Media strategy and artwork preparation
7) Market test
8) Implementation of client acquisition program

Let us get you started now. Building a strong client base today will secure a profitable future for years to come…